Better Life provides cleaning products to people across the world that are free of toxins and chemicals. I was tasked with creating and handling their social calendar, which meant finding ways via social media to foster social engagement with the fans of the brand. This included coming up with competitions such as the “Before and After’ challenge which encouraged fans to show us their before and after pictures using Better Life products – the winners were awarded various gift packages. Other posts such fan tips, recycling tips etc. were included in the calendar .