2021 marked FleishmanHillard’s 75th Anniversary, and we wanted to celebrate it. However, knowing full well that we were still in the midst of a pandemic, we had to take into consideration that most of us were not in a celebratory mood. We decided to create a logo, video, and powerpoint template that we could use for the occasion, and all throughout the year. During the creation of the logo, I felt it was necessary to create something that would instill hope and feel uplifting, thus, the reason for the sun coming up behind the horizon. Furthermore, knowing at that point in time, we were in a state of constant pivot, the one thing that kept us grounded was our guiding principles. This became our North Star (the star in the logo). This emotion was carried through in the video and PowerPoint template.