In my role as one of the corporate brand ambassadors, I was part of the team that put together our brand guidelines. We first had to run through a brand audit, defining what our brand archetype was. We landed on Explorer. This then informed the execution of the brand. Using true shapes as the foundation for the brand, we invited designers to explorer different ways of incorporating these true shapes into their designs. Furthermore, we also had to define to kind of imagery to use and logo usage etc. Towards the end of the slider, I’ve also attached various collaterals that were created, using the brand, ranging from banners, ads, thought leadership documents and their social media counterparts.