Website Style Tiles
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Website Style Tiles

Branding, Website
About This Project

Before moving forward with the design of a website for a client, we go through a process of creating style tiles. The process involves several meetings where I run through a branding exercise aimed at narrowing down the archetype that best represents the intended brand. We leave not only with a goal for aesthetics, but also the voice of the brand, which is crucial to both the internal (within the company) and external (to the consumer) marketing of the brand. You can view a finished product of one the examples here.